Artist Speakeasy: Promoting Your Art

Next Available: 21 Oct 11:00AM
1 hour

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Artist Speakeasy: Promoting Your Art

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Promoting yourself as an artist is a hard task. Who are you as an artist? What does you artwork communicate? And who are you communicating to? This artist development workshop will break down these difficult questions providing writing, imaging and promotional advice.

You will hear from both publicists and galleries about their role in promoting your work, and gain an understanding of what the gallery and the media needs.

The topics include interview tips, tips for writing artist biographies and artwork statements, as well as tips to successfully document and produce good quality images of your art. You will also learn how to translate these skills into effective social media promotion, identifying what the media is looking for & writing media releases.

The discussion will be lead by Publicist, Deveta Patel (Zilla & Brook) and Communication & Marketing Coordinator, Tom Pender (Linden New Art) sharing advice about how to capitalise on these essential skills.

Deveta Patel is the Senoir Account Manager at Zilla & Brook Publicity. She has worked in the PR industry for eight years, managing publicity for a range of festivals, events, and community organisations. Deveta brings creativity and enthusiasm to projects including the Melbourne Fringe Festival, Hawthorn's Town Hall Gallery, Lido Cinemas, Wonderment Walk Victoria, as well as many of Melbourne's popular dining destinations. As a former journalist Deveta is skilled in finding newsworthy story angles and has built valuable relationships with media across the arts, lifestyle and hospitality sectors.

 Tom Pender is Linden New Art’s Communications & Marketing Coordinator. He has a background in video production and was videographer for the documentary Lunch with Madame Murat, which screened on SBS January 2009. He has a Bachelor of Visual Art (Hons) from La Trobe University Bendigo and is a practicing contemporary artist who uses video and installation to explore autonomous use of space.

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Class Schedule

What you will learn
  • You will hear from panellists about successfully promoting your art
  • You will be advised about how to write artist biographies and artwork statements
  • And you will learn tips to successfully document and produce good quality images of your art
What you will get
  • Artists will walk away with an understanding of how to better communicate and promote their artwork and practice.

What to bring
  • A pen & pad to take notes.
What to wear


Appropriate for

Artists & industry professionals.